Bringing Verified Regenerative
Kansas Wheat to Market
Developing the Supply Chain
Kansas is the leading producer of wheat in the United States. In response to farmer and company requests, we are gathering farmers, crop advisors, soil testers, mills, intermediaries, and brands to design strategies for scaling the market for regenerative wheat.
If you are working in Kansas, and/or if you are interested in working with participants across the supply chain to shape markets for regenerative agriculture, reach out to dive into this as a pilot project case study.
What we’re working on:
Aligning how we will identify and verify regenerative wheat
Understanding the case for farmers to grow regenerative wheat
Developing the case to engage regenerative wheat buyers
Values case that aligns brand intent with regenerative agriculture
Business case (market size, margin, opportunities to mitigate supply chain risk and address carbon and climate commitments)
Understanding the economics of regenerative wheat, from the farmer through certification to determine pricing
Bringing verified regenerative wheat to market at pilot scale
Exploring how to scale beyond the pilot, including recruiting more farmers and buyers for a thriving and robust Kansas wheat market
Regenerative Land Management Pillars
Minimize soil disturbance
Keep year-round soil coverage
Living roots in the ground year-round
Maximize above and below ground biodiversity
Integrate livestock where appropriate
Reduce synthetic inputs
Commit to continuous learning
Building the Supply Chain for Kansas Regen Wheat: Designed to Scale
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-Regenerative framework alignment
-Farmer engagement and onboarding
-Buyer engagement
-Develop case for engaging buyers
-Assess current demand volume
-Scope the regenerative wheat economics
-Define the general supply chain landscape
-Storage and processing capacity
-Regulatory environment
-Connect buyers and growers to bring regenerative wheat to market at pilot scale
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-Recruit more farmers
-Recruit more buyers
-Train Kansas based Technical Advisory sector, including Kansas Independent Crop Consultants
-Engage bankers and financial providers to finance scale initiatives
-Address regulatory challenges and opportunities
Where We’re Going in 2024:
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Clarifying demand specs for Kansas Regenerative Wheat Pilot
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Deepening our understanding of processing infrastructure
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Convening farmers and buyers to prototype rotation solutions and new product opportunities
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Organizing region-specific farmer learning networks (Eastern KS + Western KS)
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Exploring early consumer education strategies
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Continuing to expand working group participation